I have recently led efforts to rebrand Sorenson working with dozens of departments to log, track, and manage their individual assets in the project management software Jira.

This experience can be invaluable for musicians scaling projects of any size, whether it’s organizing their coursework or looking at the steps to start a festival.

Corporate and music industry marketing experience, supporting or leading every part of the marketing team.

From project management, content creation, collateral organization, product management, organic and paid social media content strategy, video production and editing, audio production, recruitment & employee engagement to brand awareness campaigns and event coordination.

My hope is I can use this experience to give other musicians an eye into how to make holistic campaigns for their creative releases.

While driving the company's marketing recruitment strategy and employee engagement, my employer was named “One of America’s Best Employers” by Forbes in 2022. (Also named “Best Employers for Women” and “Best Employers for Diversity” in 2022)

While consulting for gaming content creators, I lead the marketing strategy for FB Gaming Creator Pinkbaloo. I was able to work with them to rapidly grow their fanbase from zero and upscaling them resulting in over $15,000 USD of revenue with over 2,500 followers in the first year.